Will Faktz

One of my friends and co-workers came up with a weekly message containing facts. It was simple, the facts were unique and random, and the news of this weekly message spread via word of mouth. Instead of using e-mail, he used our office instant messenger and I loved how simple it all was, it added to the mystery and intrigue. After a few, I encouraged him to use email by sending him a mock up of what I thought his newsletter could look like. He saw my design and thought it was excellent. From then on he used email and the entire office had a blast learning random facts, as well as trying to guess who was subscribed. If you weren't subscribed to Will Faktz then you would hear a few-minute-long pitch on what it was and why you've been missing out.