Operation Liquid Gold

After tackling appreciation in the San Francisco office (through the Woolly Campaign) I was asked to improve the office coffee situation. We had been brewing Peets for a long time, but for some reason the quality was never quite up to the same par as the coffee served in Peets' cafes. A group of us assembled to tackle the situation and set out to understand what was attributing to the poor quality. We set out to test the effectiveness of our equipment, the beans we were being sold, as well as research other options for office coffee. 

Our first test was to bring our own brewing equipment in as well as a new bag of Peets beans and try various tests to see what tastes the best. We tested a lot: tried the office equipment using new beans, tried new settings on the office equipment with old beans, and even did a taste test using other coffee brands (to silence skeptics that there was anything wrong in the first place). We found that our brewing equipment was not the best but weren't sure why, but we did find out that different beans would compensate for our poor equipment. 
After finding new coffee options for the office at a minimal additional cost, we pitched to the top brass at the firm. Being accountants, we knew it wouldn't be easy to pitch but weren't prepared for the flat out "no" we received. We went back to the drawing board to find something that would be less of a financial burden and finally found our solution, Philz! This was a win for the whole office, it was a fresh and flavorful cup of coffee that compensated for our poor equipment, it was local, and it added no extra cost to us. 

We surveyed the office for their thoughts and received generally good responses. There were still a few skeptics, but I felt we did a good job with the constraints we had and was a good first win.